How big brands can help save biodiversity

A thought-provoking Ted Talk from Jason Clay, which outlines some hard hitting facts and inspiring ideas which instill hope and stimulate new thinking.

“Convince just 100 key companies to go sustainable, and WWF’s Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first - before their products duke it out on store shelves.”

Source: www.ted.com